A little bit of certainty in "these uncertain times" people love talking about. Constantly.
In a culture that is hyper aware of health yet frustrated at the uncertainty of it, people want to feel more in control of their health. Thermometers give you the power to know if you’re okay or not — but this power relies on a thermometer that can give you an accurate reading you can trust. It’s only when you feel certain that you can start to feel better. While competitors spout matching rational claims, this campaign leverages the emotion that comes with taking a temperature with Braun, the #1 thermometer brand recommended by pediatricians, and the relief that certainty provides.