Hamm is currently featured in a new series of ads for Progressive Insurance that began airing this month. He joins actress Stephanie Courtney, who appeared in the first season of “Mad Men” and has portrayed the character Flo in Progressive ads for more than a decade. In the spots, which play out over a number of episodes, she reconnects with an old beau, played by Hamm. The commercials are designed in part to air when viewers are binge-watching a particular TV series, so their impact can be maximized.

The campaign launched with a movie-style trailer during the TV industry’s annual upfront presentations to advertisers this month. New 30-second spots will begin airing on June 6 and July 25 as part of a nationwide rollout across broadcast, cable and streaming.

Read more.