A visual manifestation of the core customer insight that riders often feel at one with their bikes, Motaur is a way for Progressive to demonstrate their unique understanding of this audience. The spots highlight the 24/7 Roadside Assistance offering from Progressive.
The spots were created for Progressive by Arnold, in collaboration with production partners at Ruckus Films (including director JJ Adler), Cosmo Street Editorial, The Mill, and Soundtrack.
