Op Ed

Take that, Norway: Why it was a good year for super bowl ads.

Muse by Clio, February 08th 2021

I liked the Super Bowl ads this year. A lot of the funny ads actually elicited laughter. And there were moments of such craft and restraint that even my dull, coarse heartstrings were pulled.

It wasn’t perfect, but it was the first year in a few where we didn’t seem quite so overrun with doubt and with self-loathing. Nor did we seem quite as distracted by the conversations we have the other 364 days a year, about audience fragmentation and in-housing and SAG payments. It didn’t feel, like it often does these days, like we were apologizing for advertising.

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