Lucky Larry’s Landscaping outfit is doing great, business is booming, everything’s blooming, he’s in horticultural heaven. Even the squirrels are helping out.
However, in this fun fable created by Arnold and directed by Jess Coulter through O-Positive, Larry gets hit with a spot of bad luck when a tree feller misjudges a tree fall situation, resulting in a squashed truck.
The second round of the brand’s Fairytales campaign, which first launched with Good Morning in 2019, Landscaping, conveys the message that good insurance can be crucial when running a small business.
Arnold worked with animation house Preymaker to develop all the characters, right down to the kissing koi carp.