Developed by the creative agency Arnold, the ad leverages humor to champion consumers’ desire for stability in an economically volatile world.

PNC Bank, one of the largest financial services providers in the US, has today unveiled a new, “brilliantly boring” brand platform and national ad campaign.

Dubbed ‘Brilliantly Boring Since 1865,’ the multi-million-dollar, multi-channel effort is the first major marketing effort from PNC since the company appointed Arnold, a Havas-owned ad agency, as its creative agency-of-record last June. It comes right ahead of PNC’s 160th anniversary. Read more.