Sam’s Club names Arnold as Agency of Record

AdAge, May 03rd 2023

Sam’s Club names Havas’ Arnold as New Agency

Walmart sibling Sam’s Club has shifted its creative and media accounts following reviews to Havas’ Arnold Worldwide and independent Horizon Media’s New York-based Horizon Next direct marketing agency. They succeed incumbents WPP’s VMLY&R on creative and WPP-backed Haworth on media.

The shakeup comes despite strong results for Sam’s Club, which saw sales soar 14.5% to $84 billion for the fiscal year ended Jan. 31, with record membership and plans to expand by opening 30 new clubs plus new distribution and fulfillment centers over the next few years.

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