Robert Downey Jr. Quells Your Fear of Sudden Death In Ad for Cybersecurity Firm Aura

AdAge, October 03rd 2023

The lighthearted spot—titled “What Are the Odds?”—draws on the irrationality of common death anxieties to drive home its point. The new campaign was created in partnership with Havas-owned Arnold Worldwide. As part of the effort, Aura is launching a hub of free resources on its website, including instructional articles for resolving instances of online crime as well as an AI-enabled chat tool for personalized support. Read more.

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