The lighthearted spot—titled “What Are the Odds?”—draws on the irrationality of common death anxieties to drive home its point. The new campaign was created in partnership with Havas-owned Arnold Worldwide. As part of the effort, Aura is launching a hub of free resources on its website, including instructional articles for resolving instances of online crime as well as an AI-enabled chat tool for personalized support. Read more.