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Progressive's Dr. Rick Kicks Off 2024 with Therapy for Pack Rats

AdAge , January 05th 2025

Year eight of the Dr. Rick campaign from Progressive Insurance kicks off with more amusing parentamorphosis—or as psychologists term it, parental introjection—as Rick assembles a group of pack rats at a dumpster and gets them to toss out some of the worthless garbage they’re holding on to. Rick’s trademark humor is in fine form as he admonishes parent-like behavior such as hoarding tissue box covers and butter containers. Read more.

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