Progressive’s Dr. Rick Kicks Off 2024 with Therapy for Pack Rats

AdAge, January 05th 2025

Year eight of the Dr. Rick campaign from Progressive Insurance kicks off with more amusing parentamorphosis—or as psychologists term it, parental introjection—as Rick assembles a group of pack rats at a dumpster and gets them to toss out some of the worthless garbage they’re holding on to. Rick’s trademark humor is in fine form as he admonishes parent-like behavior such as hoarding tissue box covers and butter containers. Read more.

More News