Progressive Unleashes a Monster Made of Sticky Notes

Muse by Clio, March 27th 2023

Could there be any better brand ambassador than a big ol’ monster made of sticky notes symbolizing the to-do lists of small business owners?

The answer’s yes, of course. But that didn’t stop Progressive Insurance and agency Arnold Worldwide from unleashing such a beast. The creature’s not frightening (insert your own Flo and Jamie joke here). But it’s well-realized and darn memorable in a :40 breaking today.

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