Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series
AdWeek, May 20th 2022
Years ago in his struggling actor days—long before Mad Men and Top Gun: Maverick—Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway.
Flo was, well, less than smitten. In fact, she doesn’t even recognize him and calls him by the wrong name when the two randomly bump into each other on the street in 2022.
To be clear, this is the opposite of a meet-cute—it’s more a painfully awkward reunion that plays out in front of Flo’s motley band of coworkers. But it couldn’t be more on-brand for a commercial spokeswoman who lives and breathes her job to the exclusion of all else, even the ardent attention of a now-globally famous Hollywood superstar.