Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons

MediaPost, January 31st 2024

Arnold Worldwide, Progressive Auto Insurance’s AOR, has a new campaign geared to drivers under 35. The pitch is that saving $750 is a big deal — and can be better spent on specialty items, like air travel, or essentials, such as groceries. Two new animated pigeon characters relay that message for Progressive through banter in three spots: “Dream,”  “Smartwatch”  and “Mix It Up.”  It’s voiced by H. Jon Benjamin (“Archer”) and Retta. Read more.

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