Last year, PNC Bank turned a blank slate into a breakaway brand built on distinction, resonance, and memorability through its ‘Brilliantly Boring Since 1865’ brand platform.

This week, PNC Bank and AOR Arnold have spotlighted the brand’s Boring Before Brilliance content series, featuring three elite athletes whose ‘boring’ routines are the foundation of their most brilliant moments: Professional baseball pitcher Paul Skenes, IndyCar legend Scott Dixon, and professional golfer Steve Stricker. The series flips the script on what greatness really looks like, showing that the unglamorous work is what puts them at the top of their game.

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