PNC Bank Appoints Arnold Worldwide as Agency of RecordYahoo Finance, June 02nd 2023
PNC Bank has announced Arnold Worldwide, a Havas Creative Group Company, as its integrated marketing and advertising agency of record. Media strategy and planning will be handled by Havas Media Group as part of the agency’s village model. PNC Bank will leverage this new relationship to increase national brand awareness with strategic marketing, and advertising efforts.
“As we continue to build out our coast-to-coast franchise, PNC has a unique opportunity to further elevate its brand on a national scale,” says Amanda Rosseter, chief communications & brand officer at PNC Bank.
Read the full story here.