Why We Need to Think About Music Differently with Sean McBrideLittle Black Book Online, April 17th 2023
Arnold Worldwide’s Chief Creative Officer speaks to LBB’s Ben Conway, in association with SoStereo, about giving up the accordion and using music nobody can ignore in ads.
Without music, creativity would not be the same. Whether it’s a rhythm and cadence provided in the background, or the transcendent emotions music can push to the foreground, so much of our creative history is linked to music and its unique ability to communicate directly with our senses.
It’s that link which this interview series, supported by SoStereo and inspired by their What About the Music podcast, sets out to explore. In this series, we’ve spoken to high-profile industry figures about how music has influenced their relationship with their craft, and get their take on the process of marrying melody to creativity.
Up today is Sean McBride, the chief creative officer at Havas’ Arnold Worldwide, a Boston-based creative agency that is known internationally for its comedy ads and brave ideas. Sean arrived at the agency in 2008 as an associate creative director and has since risen through the ranks, becoming CCO in 2019. During his time so far at Arnold, he has helped create campaigns for the likes of Progressive Insurance, Volvo and more, and used his copywriting background to start the agency’s ‘Institute for the Comedically Gifted’ residency programme – an initiative to provide opportunities in advertising for comedy writers from non-traditional backgrounds.