Integrated marketing services that cut across various media channels are key these days in the advertising industry. In fact, at a time when the Covid-19 pandemic has posed a variety of unique challenges, many agencies are emphasizing their nimbleness and creative innovation.

We recently asked several chief executives from firms on the Business Journal’s annual list of the largest advertising agencies in Massachusetts to comment on the following: What are the key ways in which you’ve observed the advertising industry has evolved over the last decade? AndHow has the Covid-19 pandemic impacted the types of services that your agency is offering or the way you’re currently conducting business?

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