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IndyCar Champion Scott Dixon Creates Brilliance from Boring in PNC Bank Series

LBB, May 22nd 2024

Arnold Worldwide content series highlights how the banks reliable and responsible approach results in exciting and fulfilling outcomes.

On the heels of PNC Bank’s successful new brand platform, Brilliantly Boring – which highlights how PNC’s reliable and responsible approach to banking results in exciting and fulfilling outcomes for its customers – the brand is taking its philosophy of Brilliantly Boring to its sports and entertainment partnerships.

PNC has teamed up with Chip Ganassi Racing and IndyCar driver Scott Dixon for the first instalment of ‘Boring Before Brilliance,’ a new film series – featuring athletes, artists, and musicians – that provides an inside look into the boring moments that fuel the brilliant ones. The series was created in partnership with creative AOR Arnold and DLP Media Group, the award-winning production company behind ESPN’s ’30 for 30,’ among other sports- focused documentaries. Read more.

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