How Flo Accidentally Saved Progressive

Cheddar News, August 31st 2021

If you’ve turned on the TV in the last decade, you’re probably familiar with Flo. She’s been the face of Progressive ads since 2008. And she’s partially responsible for turning the brand into a household name. But Flo almost didn’t exist. In fact, Flo was never part of the plan. This is the unlikely story of how Flo upended the car insurance world.

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