How Arnold Worldwide Is Remaking Its Reputation Through Strategy
AdWeek, January 14th 2022
For Arnold Worldwide, the big idea is not dead. It just needs to be translated for the current era. After 75 years in business, Arnold is reimagining itself as a creative agency, but one now driven by strategy.
At the helm of that transformation is CEO George Sargent, who has been navigating Arnold’s path forward since December 2019. In those two years, Sargent has seen Arnold grow by 44%, winning eight pieces of business, including ADP, DuckDuckGo, Bob’s Discount Furniture, and signing Cox Communications last May. Arnold has also increased client satisfaction (NPS) by 10%, launched over 50 TV spots for Progressive insurance—one of the agency’s top clients—and is in the running to win KFC’s coveted creative account.