How Arnold Worldwide is finding the next generation of comedy writers

Campaign US, November 15th 2021

Comedy writing in advertising isn’t easy, but there’s plenty of people who could nail it — if only they were given the chance. 

In June, creative agency Arnold Worldwide launched the Arnold Institute for the Comedically Gifted residency program to find the next generation of comedy writers outside of the traditional talent pool. 

The creative agency, whose clients include Progressive Insurance, Cox Communications, HomeServe and DuckDuckGo, takes on more comedic briefs than other agencies. 

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