Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?

The New York Times, November 25th 2023

For years, Sean McBride, the chief creative officer of the Arnold Worldwide advertising agency (whose copywriters have written more than 200 TV spots for the “Superstore” campaign), received daily emails indicating that ads featuring Flo were “very, very directly tied to people calling” Progressive to inquire about switching insurance. Read more.

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