Cox Communications has selected Arnold as its lead brand agency as the communications network seeks to evolve its marketing approach. In the role, the Havas shop will handle the majority of Cox Communications’ creative advertising portfolio, including multicultural advertising.
“Our 2018 brand relaunch has birthed three years of quality creative work that has highlighted how technology brings us closer, something that has connected with our customers during a critical time and driven strong share growth. Our next stage is to evolve from effective individual campaigns to a cohesive advertising presence,” said Cox Communications svp, brand Gaston Vaneri said in a statement. “Arnold knows how to do this with large brands like ours, and we are chomping at the bit to take this next step with them.”