In the past year, the company has been expanding its self-serve ad platform into new markets internationally, beta-testing programmatic podcast ad buying, and building up what it’s now calling the Spotify Audience Network.
Audio as a whole has become increasingly important,” said Bre Rossetti, chief strategy officer for the media agencies Havas Media Boston and Arnold Worldwide. “Advertisers follow the eyeballs—or in this case the ears—and it’s clear that consumer adoption has skyrocketed.”
