Arnold Worldwide Finds New Talent Through Institute for Comedically Gifted Program
Little Black Book, April 26th 2022
As advertising agencies continue to seek new and unique ways to attract talent, Arnold Worldwide is turning to comedy clubs and writers’ rooms as part of its Institute for the Comedically Gifted program. Already proving to be a success, the initiative is specifically focused on recruiting funny writing talent from diverse backgrounds to bring broader perspectives to the humour-based writing for which the agency has become known. In return, the program provides an opportunity for creative writers to work on commercial projects within the creative ad agency environment.
Launched in summer 2021, the program attracts both up-and-coming and newly established comedians and emerging writers from all backgrounds. The three-month program enables prospective copywriters to work on some of the agency’s most high-profile and career-defining clients. Every quarter, Arnold selects two writers to work alongside creative teams on projects across the agency’s client roster. Participants are encouraged to contribute their own unique approach to briefs and content.