Arnold Worldwide Brings Together LGBTQ+ Organization BAGLY and Lamplighter Brewing Co. for Limited Edition Beer
Little Black Book , July 08th 2022
Good things happen when Boston brands team up for a great cause: supporting the Commonwealth’s LGBTQ+ youth.
Boston-based advertising agency Arnold Worldwide and BAGLY, a youth-led, adult-supported LGBTQ+ non-profit, have a longstanding partnership with a few years of impactful initiatives completed. Most recently, they launched BAGLY’s How-To Guide to Living Audaciously, an awareness campaign featuring Ru Paul’s Drag Queen star, and BAGLY alum, Jujubee that resulted in a 175% increase in year-end donations.
To further extend the campaign’s impact on Boston’s LGBTQ+ youth community, Cambridge-based Lamplighter Brewing Co. released a special edition beer in support of BAGLY: The Audacity, a fluffy, hazy, and audacious Hefeweizen.
This beer is an example of prominent Boston organisations in their respective specialties coming together to support BAGLY’s mission, while reinforcing that Pride doesn’t begin and end in June.
BAGLY and Lamplighter aren’t strangers – the two teamed up on a beer proceed share as part of Lamplighter’s Community Engagement program in July of last year, and co-hosted a raucous Drag Brunch in June 2021 – and The Audacity furthers this ongoing partnership. Taking inspiration from The Audacity campaign, this beer flaunts the glam, camp, and boldness that Arnold brought to the work.
