Arnold ECD James Bray on who won the Super Bowl

Reel 360, February 13th 2024

Uber Eats, BMW, and Doritos didn’t win the Super Bowl. It was a far craftier and more calculated brand that did. Taylor Swift. Fact. Just because she doesn’t make tortilla chips, light beer or an electric SUV doesn’t mean she’s not a brand all the big brands are competing against for share of voice. The difference is, they just competed fairly. She didn’t. Read more.

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