Mortgage company AmeriSave has chosen Havas Group’s Arnold as its creative agency without a competitive pitch. While the company hadn’t engaged a creative agency of record prior to this, it had most recently worked with The Martin Agency on a project basis. That assignment wrapped up in March, a spokeswoman for The Martin Agency told Ad Age.
The decision comes five months after AmeriSave brought on Jonathan Beamer as its chief marketing officer, who says the company will be looking to become the “Pepsi” to rival Rocket Mortgage’s “Coke.”
