ADP Taps Arnold Worldwide for New Emotive Brand Campaign

Adforum, December 01st 2023

ADP, a leading global technology company providing human capital management (HCM) solutions, debuts its creative collaboration with Arnold Worldwide, a Havas Creative Group Company, to help business decision makers rethink how to adapt to change. The brand campaign aims to drive awareness and highlight ADP’s pivotal role as an innovative leader in providing confidence in the ever-evolving world of work.  

The first spot of the new campaign, the “25th Hour – the next anything!”, imagines a world where an extra hour a day brings about rising solar stocks, extended lunch breaks, company-wide power naps, and the possible impact on overtime hours.  When anything can happen in the world of work, ADP remains a constant, trusted partner through any shifting landscape. Read more.

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