Ad of the Day: Toast serves up restaurant AI with a side of kitchen comedy
The Drum , October 20th 2026A busy chef, a crowd of cooks blocking his way to give advice, headed up by Tyler Florence in his chef’s whites. They make a suggestion that could fill his bar on a weeknight. He nods, “Good idea.” Then there’s a bit of a dance as he tries to get past them while a sous chef gives him a withering look.
It’s so entertaining it could pass for a hard-working B2C ad, but this is B2B and it brilliantly borrows every trick from its more glamorous sibling. Strategically, it’s spot on. The Toast IQ app takes intelligence from thousands of restaurants and serves it up in bite-sized chunks that owners can act on to increase profits. The kooky kitchen dramas show rather than lecture.
Florence is used with purpose, not decoration – he’s a Toast customer who uses Toast IQ in his own restaurants. And having caught attention with comedy, the voiceover sums up the benefit in one sharply written line: “All the intelligence of successful restaurants now in your restaurant.”
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