‘Don’t be Passive Progressive’ is the message in a new campaign from Progressive targeting young drivers under 35 who value good rates and ease on things like car insurance, especially as costs rise for everyday expenses like groceries.

The national campaign, created by AOR Arnold, showcases Progressive’s amazing savings, good coverage, and customer service, all through the lens of passive aggressive characters that can’t help but be jealous of their counterparts that have Progressive Insurance – and just can’t stop talking about it.

Two :30 hero spots, ‘Tom’ and ‘Nancy,’ feature the main title characters in an office and soccer field setting, respectively, making subtly passive aggressive comments toward others who have benefitted from or are thinking about making Progressive their car insurer.

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