
News
Arnold and Progressive link up again with Dr. Rick
Shots , August 01st 2025In two new :30 spots created by AOR Arnold, Dr. Rick is back doing what he does best: helping first-time homeowners fight the slow, hilarious slide into “Parentamorphosis” aka, turning into their parents after buying a home.
The new commercials, Photo Op, and Fun Seminar, offer fresh, painfully relatable moments that take aim at the everyday behaviours young homeowners swore they’d never adopt.
“Sometimes Dr. Rick has to deliver tough love. I was actually looking forward to cleaning out my basement this weekend, now I know that’s sad. Somewhere deep inside, I always knew,” said Sean McBride, chief creative officer at Arnold Worldwide.
Read the full article HERE.