As part of their “Water Should Be PUR” brand campaign, this initiative for PUR leverages facts about government-allowable amounts of contaminants and the power of data visualization to engage and educate consumers on the current state of our drinking water and the journey it takes prior to reaching our faucets.

In “The Water Bar” films, patrons are shocked to discover that water all across the U.S. contains contaminants, even if it’s “within legal limits.”

An accompanying interactive experience,, provides consumers with an easy-to-use solution for understanding the data in their highly complicated (and often hard to find) EPA reports.

"Viewers of all ages found Arnold's campaign highly informative, attention-grabbing and relevant."

Campaign US