Doing things the right way, the Hardee’s way, just tastes better.

Turns out elbow grease does taste better.

Food is ubiquitous. Hand-made food is not. Our new Hardee’s spots emphasize the love for food that is hand-crafted, not nuked in a microwave. We could just tell you how Hardee’s hand breads their chicken. Or we could just show you. Or, we could have David Koechner tell you and show you in his debut as Hardee’s manager Ron Tens. We agree, David Koechner sounds like the best of those three options.