“25% of the homeless population is employed"
-National Coalition for the Homeless

Santander uses augmented reality to create empathy for the employed homeless.

In Someone Else’s Shoes is an experience meant to create empathy for individuals that may live a very different life than your own. A more empathetic society acknowledges that each life is unique and should be treated that way. With respect.

To encourage better understanding, and therefore respect, Santander invited people to spend time in the shoes of someone who has a full-time job yet lives in her car.