Olympic athletes and candy. Not exactly two peas in a pod. So when we had to find a way to connect Reese’s to the Summer Games, we sought out Olympians who can eat all the Reese’s they want in the summer: Winter Olympians. With the help of gold medal skier Lindsey Vonn, we showed everyone how fun the Summer Olympics can be when you “Do summer like a Winter Olympian.”
"The campaign is amazing, confident, witty, kind of like me."
We conducted polls to unlock extended event scenes, posted event updates and social response GIFs, and even launched the Reese’s Pieces Cup through a Facebook Live video.
"Lindsey Vonn teams up with Reese's for Summer Olympics comedy."