Progressive is known by millions thanks to Flo and the Superstore. But what most don’t know is that it’s a data-driven, lead-generating monster machine.

We’re constantly testing over 100 variables to tweak messaging – we’re doing it right now, in fact! – and we’re always applying what we learn to email as well as direct mail and DRTV. The result is one of the most effective quote-starting engines in the category.