"...it’s something that people actually want to engage with because it doesn’t feel like an ad."

- Digiday

Reese's

PAC-MAN Snapchat Game

People love Reese’s. People love Snapchat. So we created a way for fans to interact with the brand in a way that’s purely fun by building off the PAC-MAN Pieces Cup television spot to develop a Snapchat game. Awesome, right? No. Awesome inside of awesome inside of awesome.

Gameplay

Gameplay

Scan the code to play it while it's hot