"If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change."

- Adweek

Jack Daniel’s

Our Town

Jack Daniel’s is a product of process and ingredients, but also of Lynchburg, TN. For over 150 years, these people have made every drop of Jack Daniel’s enjoyed around the world. Their history and unique culture have allowed Jack to endure through thick and thin. And this series of films continues a long tradition of bringing the people and stories of Lynchburg, TN, to the world.


This is our town. For over 150 years, the home of Jack Daniel's.