Ocean Spray

Straight from the bog

In a culture of ever-changing diet fads, fruit juice sometimes gets a bad rap. The overall sentiment is that juices are maybe too high in calories to be healthy. Ocean Spray disagreed and so did we.

So how did we help Ocean Spray grow in a declining category in the midst of the “juice is bad” craze? A simple re-frame.

Ocean Spray isn’t a juice company – it’s a cranberry company.

We embraced their strong heritage of growers, the unique place cranberries come from and the inherent goodness of the cranberry to reinvent the brand. The result? A strong Ocean Spray brand and years of double-digit sales growth.