So how did we help Ocean Spray grow in a declining category in the midst of the “juice is bad” craze? A simple re-frame.
Ocean Spray isn’t a juice company – it’s a cranberry company.
We embraced their strong heritage of growers, the unique place cranberries come from and the inherent goodness of the cranberry to reinvent the brand. The result? A strong Ocean Spray brand and years of double-digit sales growth.