Once upon a time, people relied almost exclusively on Realtors® when shopping for a home. But with the likes of Zillow, Trulia and Redfin redefining home buying, a new generation saw Realtors® as an outdated part of the process.
We set out to change this perception and make Realtors® relevant again with help from America’s favorite Realtor®, Modern Family’s Phil Dunphy.
Modern Family Integration
This campaign began with episode integration – not a gratuitous product placement, but a genuine brand integration written seamlessly into the episode’s storyline. Then, the night the episode aired (with over 3 million people watching), we launched our “Real Estate Phil’s-osophies with Phil Dunphy” work, engaging consumers across TV, digital and social.
America's favorite Realtor® makes the brand relevant to a whole new generation.