John Frieda


Frizz Ease, Beach Blonde, Brilliant Brunette. These hair care products are well known and loved…but few people know they come from global beauty brand John Frieda.

“me&john” – the first ever master brand campaign to come out of Kao Corporation’s John Frieda – seeks to provide women with a realistic path forward for achieving their beauty vision.

Tapping into the London-born beauty brand’s editorial and fashion roots, “me&john” uses artful photography and features a series of TV spots, print ads, OOH and activations across the globe.