The all new
Because style's about more than just hair


We gave John Frieda’s website a makeover from top to bottom, sporting a whole new look and front-end code. Serving fashion inspiration and personalized lifestyle tips to satisfy all tastes from casual to chic, is your go-to authority on style beyond great hair.

One Site, Many Faces

Customized and translated for 16 countries worldwide, the new and improved John Frieda site can find its best angle anywhere, just like you. It looks great across all devices thanks to our strategy, UX, creative, and front-end development teams.

Show Off Your Look

Good hair days are meant for sharing. From boxer braids to finger waves, show off your favorite looks and let everyone know which products helped make them. Share your style and inspire others today on John Frieda's Look Gallery.

Find Your Style Match

Your hair is unique to you, so we've built a new tool that matches your hair type with products and styles specific to your taste: a dash of fashion inspiration to turn your hairstyle into your lifestyle. Try John Frieda's Style Match today and find a look that goes beyond great hair.