Inspired by cinema icons, John Frieda pays homage to the iconic blonde.

That Blonde

It’s a timeless look that only a special woman can pull off. It’s more than her hair color. It’s the energy she radiates – the way she illuminates every room she walks into. To tease the launch of the new Brilliantly Brighter collection, John Frieda celebrated the perfect blonde as an iconic symbol.


John Frieda That Blonde
John Frieda That Blonde products
John Frieda That Blonde Iconic Blonde

She’s not the girl next door...unless you live someplace extraordinary.