"Jeep’s Super Bowl spot makes every other commercial look like it’s trying too hard."




In recent years, the Super Bowl has turned into a soapbox. Brands preaching “important” themes and making big declarations by way of “anthems,” also known as “manifestos.” We wanted to stay far away from that well-trodden territory for one reason: because a JEEP, still the most capable vehicle a consumer can buy, speaks for itself. This spot is the “Anti-Manifesto.”


“In 'Anti-Manifesto,' Jeep shows off the toughness of its latest model, not only in word but deed."


Extended Cut