Great bars have great stories, and Jack Daniel’s, more than anyone, knows that. So in 2014, we created an elaborate digital love letter to these cathedrals of revelry.

We traveled the country in search of authentic (and often unbelievable) bar stories that make our favorite watering holes what they are. Then we used these stories to launch “Few & Far Between: Tales of Mischief, Revelry & Whiskey,” a cutting-edge HTML5 experience that further solidifies Jack Daniel’s role as an enduring cultural icon.