For the first time in Hershey’s history, its portfolio of brands has been unified under a masterbrand campaign: Hello Happy. Hello Hershey’s. The campaign and accompanying anthem film, “My Dad,” celebrate the happy, everyday moments in life through emotional and relatable storytelling.

Featuring a remake of “Higher Love,” sung by Steve Winwood and his daughter, Lilly, the spot follows a young girl on a mission to spend more time with her father, who is busy working from home.

"Hershey's just made a father-daughter ad that's one of the year's sweetest"

Adweek

"Hershey's new father-daughter ad will make you feel everything"

Cosmopolitan

D&AD 2016

Wood Pencil

LIA 2016

Bronze

AICP 2016

Winner

Kinsale Shark 2016

Silver