Arnold added Tenny Pearson as a Managing Director in the New York office. Reporting to CEO Pam Hamlin, Pearson will oversee the Hershey portfolio of brands and fuel growth efforts in New York.
Most recently, Pearson was Group Business Director at The Barbarian Group. While there, she led global and North American digital efforts for Pepsi – including the renowned Pepsi Challenge campaign – and spearheaded the agency’s first virtual reality project. Previously, as a Group Account Director at Droga5, Pearson was active in new business and led high-impact marketing initiatives for clients like Spotify, PUMA, and Kraft Foods’ Cracker Barrel and Athenos brands.
Prior to Droga5, Pearson held positions with Gotham, Bartle Bogle Hegarty, Amalgamated, Goodby, Silverstein & Partners, Eleven, Inc., and Publicis & Hal Riney.