On January 21, 2016, Arnold and SolarCity launched “How Power Gets To You,” a stop-motion animated film campaign that positions SolarCity and alternative energy solutions head-to-head against fossil fuel providers.

Using stop motion animation techniques, the films shine a bright light on the absurdity of the coal, gas, and oil processes, and conversely, show the simplicity of solar. “How Power Gets to You” presents consumers with the facts on fossil fuel and solar energy processes – up close and in painstaking detail, step by step – and then leaves viewers with a simple question: which makes more sense  to you?

The campaign features 6 stop-motion videos and comes to life in targeted markets via digital video.

Additional Resources

Behind the Scenes: The Making of SolarCity’s “How Power Gets To You” 

Adweek coverage: “Ad of the Day: These Lovely Solar Ads Trace the Long and Winding Road of Fossil Fuels”

Shots.net coverage: “SolarCity: How Natural Gas/Coal/Oil Gets To You”

Little Black Book coverage: “Fast Talking Ads for Elon Musk’s SolarCity Show ‘How Power Gets to You’”