On April 13, 2015, the ArnoldNY team hit the streets of New York City with Miss America 2015 Kira Kazantsev on a mission to spread awareness of domestic violence and the initiative they are championing — “Put The Nail In It” — designed to raise funds for the many people impacted by crime and abuse. Kira and team painted people’s left ring fingernail purple, a symbol of the cause, and asked them to share on social channels using #PutTheNailInIt.

Safe Horizon, the nation’s leading victim assistance organization, and Arnold partnered on the campaign to reinforce a simple, yet impactful concept – it’s time to put the nail in domestic violence.

Support the cause by donating on putthenailinit.com, by painting your nail or by spreading the word with #PutTheNailInIt.

Additional Resources:

Adweek coverage of Safe Horizon and ArnoldNY partnering with celebrities for the #PutTheNailInIt campaign

Safe Horizon #PutTheNailInIt campaign page

Miss America and the #PutTheNailInIt campaign featured in USA Today