Progressive’s parental morphing

This new Halloween-themed spot for insurance company Progressive takes the scary notion of turning into ones parents as its central, humorous theme.

Danny Edwards

Halloween is almost upon us and insurance company Progressive is taking full advantage with this new spot from Arnold Worldwide Boston.

Part of the Parentamorphosis campaign, another element of which you can see below, this spot, directed by Adam & Dave through Arts & Sciences, pokes fun at the idea that young adults will slowly morph into their parents once buying their first home.

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